Isn’t it a part of smart diplomatic maneuver to offer an olive branch to your enemy’s enemy? This is exactly what has happened in the mobile phone industry as the world’s leading cell phone maker Nokia and the software giant Microsoft join hands to combat a common enemy – Apple’s iPhone. iPhone’s iTunes and the integration of the Apple software store AppStore to iPhone are giving Microsoft nightmares about the future of its Zune Marketplace. This had made Microsoft join hands with Nokia to develop a Zune Marketplace platform compatible with Nokia’s Symbian software architecture to integrate Zune Marketplace into the Nokia phones.
With Zune not being able to catch up with Apple’s iPod and iPhone, Microsoft is on its way to broaden the base of the Zune platform integrating it with phones – both Windows based smartphones as well as the other phones and PCs