Ever read those science fiction short stories on magazines? There, they described a future where everyone is connected, cars driving themselves, eye contacts that function as a computer, and so on. But every day, these are becoming more and more like a reality than something lifted from fictional stories. Society is not completely dependent on technology, but its daily advancements are being felt in our daily lives. It has affected us so much that come businesses have made use of technological developments like big data to their advantage.
So if you are a young entrepreneur about to start a business and open up an office, you will not just not look into vacant properties or view the range of cost-effective printers and affordable office desks for your pioneer employees; you will also have to look into online trends, because that is where profit and success lie for a business as young as yours. Digital marketing and social media planning is a product of technology, and it would be wise to pay attention to it.
But we have been taught old school techniques for a very long time, it is understandable if you are hesitant to invest and fully embrace it. To help convince you, here are a couple of reasons why technological advancements can benefit your start-up.
There is no need to plugged in to be online
The universal truth now is that everything has gone mobile. You would not have to set up your laptops just to access documents or video chat with your business partners. All you need is a smartphone in your pocket, and you are good to go. Through it, you can get real-time updates on clients, receive emails from customers, and answer other work related issues.
But what this also shows us is a market that is almost always tapping away on their phones. People have complete access to the Internet, and a significant amount consumes information through it. It would be wise to create strategies geared toward them. Find out which apps they mostly use like social media networks and games, and then target those with your ads so you can reach potential customers from your target demographic.
You can download an app for everything
Apps are one of the best innovations we have come up with. Not only is there a way for us to kill time when we are in a queue, but it can actually help us improve our management skills. There are apps that enable us to send a job order to anyone in the company, and receive a notification once they have accomplished it. App like Trello allows you to delegate tasks and see their progress. Slack is a chat app which offers a “townhall” room where people can casually talk with each other, especially when it has been a crucial and stressful week for everyone.
There are also countless apps for managing your finances, cloud saving, and tasks related to quality control and assurance.
Digital marketing is cheap and effective
Companies spend millions on their marketing and advertising, and you can see it through countless billboards and commercials everywhere. If you are a small start-up, you might think that you do not have a chance against these big companies; but you actually do, through online means. It is one of the best investments you will make if you are small business, because the Internet has a fair playing field. It would not matter if you are a popular company or not, if your name pops up on the first page of search engines, then people will notice you.
There are no boundaries when you go digital. You can have sponsored ads on social media, videos, and articles written on your website, and so on. You can even offer newsletters every week. These have tried and tested by companies who have started with almost nothing, and not enjoy a significant following. Not to mention the analytics available to you like data about which demographic you attract the most.
As a business owner, there are a lot of hesitations when it comes to marketing and advertising strategies. It can be costly and we would not know if it would even return the investment we have put into it. But the Internet and the advantages of big data brought on by new technology would prove that investing in it is going to be one of the best decisions you will make.
Article Submitted By Community Writer