Every year there’s big hype around the new marketing methods and techniques that become available. Although some of these can be useful, it’s been found that the older methods more often than not provide greater value and better ROI. Vanity numbers are a tried-and-true marketing method that can take phone sales to a whole new level. These are like standard inbound numbers, but they contain words, making them easier to remember. They can supercharge the marketing efforts of your business. If you are from Australian, you should note that 1300 number phone words are called vanity numbers in the USA.
In this article, we will discuss the characteristics that are found in successful vanity numbers and share some examples of the most popular vanity numbers across the world.
Characteristics of Best Vanity Numbers
1. They Deliver Results
Vanity numbers became popular when larger firms started to use them. Some of the established brands that are using these numbers include FedEx, Dominos, MCI and UPS. Research shows that consumers find it easier to recall vanity numbers than website URLs. Moreover, it is much easier to remember a contact number when there are letters in it instead of numbers.
The best vanity numbers deliver results. They make it easier for customers to connect with a business. Moreover, they are easier to remember. So, when you are choosing a vanity number for your business, make sure that it is simple and easy to recall for customers. Otherwise, you will struggle to get the kind of results you desire.
2. They Provide Recognizable Advertising
There won’t be any confusion about what your business stands for if you have a good vanity number. Can you really confuse 1800 FLOWERS or 1800 OFFICE with any other similar business? Include your vanity number in your advertising messages and you may see a surge in your conversions.
Popular Vanity Numbers
Some of the most popular vanity numbers across the world include:
The company name is included in this number. A vanity number that contains the name of the business is called a brand vanity number. If your business is well-known, you could consider using a brand vanity number.
When Flora Plenty acquired this number, it wasn’t a widely recognized company. It renamed the business to match its vanity number and this worked out pretty well for the company.
The number of this online attorney referral firm states exactly what the company provides – lawyers.
It is hard to see better use of a homophone than this. It is clear from this vanity number that you can get a zip car by calling this number.
The company that has this vanity number previously used a different one. This number asks a question and makes it easy for the customer to understand what the business is about i.e. junk removal.
Take inspiration from the most popular vanity numbers and come up with your own 1300 number phone word that is easy to remember and represents what your business is all about.
Article Submitted By Community Writer