Memories of me stretching under the desk (with my starched white shirt finding another random stain!) to plug in the charger at office are etched for eternity. The quotidian snake-bodied charger has been every office-goer’s nightmare, although the frustration of tripping over those squiggly wires at home offer no pleasure either. Finally, the predicament has a solution. Etna shows us how a simple concept can offer you peace of mind. The 2°Vision mobile phone comes with a centrally-located power ring inside which the charger stud can fit snugly. No more wires, as the charging station of the phone can be plugged into the power socket, while the phone wraps around the charging stud. This is precisely what we call ‘simplicity in innovation’.