Research in Motion has a launched a social networking site for the BlackBerry Users and BlackBerry App World Store. The development has got a lot to do with the confusion the BlackBerry users have regarding the Application available in that store. MyBlackBerry is about giving users a social profile where opinions regarding applications can exchange ends. There will also be an opportunity to share tips and tricks regarding the usage of the RiM devices. The users can go all out criticizing an application and Blackberry will monitor each of such discussions (so isn’t this more of a forum) eventually finding a practical answer. As the picture clearly says ‘all things BlackBerry’ the rest of the content would be filtered out. It will be based on a personalized platform where a specific handset user will be able to interact with the other users of the same handset.