Apart from being a successful cell phone manufacturer, LG also knows how to make a successful promotion. In the bid to promote their latest mobile phone, LG dLite, LG has asked Sophie Gateau from Paranoid US to direct a music video to highlight the features innovatively. The phone that features character-based digital display is brilliantly portrayed in the video that tells a love story to the track, “White” by electropop artist, LIGHTS. Not only does Sophie showcase the phone features brilliantly, but creates an invigorating promotional campaign that would definitely stay with us for quite some time.
Check out the video after the jump: