The gadget divas of the modern world are no less smart than we men are when it comes to using the avant-garde gadgets. It is the iPhone mom which could be the next big advertisement target for Apple to furthermore expand its sales. Thanks to a survey from Greystripe which indicates that the mommy segment has become an important consumer of the mobile content and the applications. What is more is that the iPhone mom is the key decision maker as 96% of them (in the US alone) are involved in purchase decisions. Another bunch of 40% iPhone moms solely impact the purchase decision. What makes these moms smart is the fact that 79% of them use the iPhone to organize their daily shopping while 60% of them use the iPhone to locate a nearby grocery store. Sooner or later AT&T will loose its exclusive selling rights and here is one way to rake in more female customers in whatever time is left. We will not be surprised if an advert pops up targeting the iPhone moms specifically for they are a lucrative marketing target apparently.