Home Off Beat Courvoisier & LRG bring surrogate advertising to iconic electronic devices

Courvoisier & LRG bring surrogate advertising to iconic electronic devices

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For long, liquor companies haven’t been allowed to advertise in the mainstream advertising media, so they chose to piggyback on surrogate advertisements like sports, clothing ranges, music concerts, etc. Now, surrogate liquor advertising comes calling on consumer electronics and very popular ones at that. Courvoisier, the classic cognac company, along with LRG has taken these three gadgets, an iPod, an iPhone and a Blackberry for customization. And the results look pretty impressive to say the least. Orange is the custom colour of choice and this choice will definitely make these devices stand out from the crowd. For the iPod, the orange skin sits in front with the Courvoisier insignia sitting on it’s iconic wagon wheel. In the iPhone, the back case gets the Courvoisier treatment and the Blackberry gets custom treatment on both it’s panels. Amongst the three, the Blackberry has the best looking custom job with a nice pattern upfront. Who knows, these devices featuring the Courvoisier & LRG custom logos may just spark off a whole new trend.

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