Target Customers: Style conscious audiophiles.
Weighing at a mere 4g, the three-speaker headphones from the house of Japanese firm Audio Technica claims to be the world’s lightest. The ATH-CK100 headphones surely fall in the luxe category, as the price tag reads a cool ¥56,700 ($557). I will be surprised if they are charging that much amount just for the trendy Titanium housing. These three-driver IEM headphones are said to produce high-range, mid-range and low-range tones for perfect fidelity that would appeal to the audiophiles. Combine attractive design with outstanding sound quality, portability and value, the ATH-CK100 headphones are the just right thing for the style conscious, who does not believe in compromiseing on quality.
via PCAnswers