Ok, I just realized that it does take all kinds to make up the world and it’s not always such a good thing! Apparently the maker of this cellphone concept, Steven Madsen, was highly baffled by the fact that he once saw a very rich man and a fourteen year old boy having the same model of cellphones. The fact that the two guys differed vastly in age, financial status, tastes in music, etc., made Steve really wanna create a really special for the poor old rich man to distinguish him from a puny little pubescent boy. And the remedy came in the guise of this normal-looking phone with a watch stuck at its back that Steve is ready to peddle for a higher price, just to offer the rich elite a sense of being, well, rich without having to splurge an equal amount of money on a flashier, branded, designer gold/diamond covered phone. So practically this is a phone that doesn’t look like it costs a lot, but the maker will charge you a higher sum just to make you feel rich! Really Steve, were you by any chance a gold-digger in your last birth?