Close to the heels of the launch of iPhone 3G, we are seeing the launch of a range of iPhone compatible accessories. Shure is the latest company to join the fray with its $99.99 SE102MPA Sound Isolating Stereo Headset. Bundled with the earphone comes Shure’s Music Phone Adapter. The specialty of SE102MPA is its ability to provide clear sound even in the noisiest environment. The sound-isolating sleeves of the Shure headset block over 90% of ambient noise and the one-touch call-answering button allows users to switch over from music to call and vice versa by the touch of a single button. The inbuilt Dynamic MicroSpeakers and the VoicePort technology of the microphone filters out background noise and minimize wind noise. Moreover, SE102MPA comes wrapped in a pouch with three pairs of soft flex sleeves. SE102MPA is compatible not only with the iPhone but other smartphone users could use it as well.