Target Customers: Budget conscious people.
The Samsung Propel from AT&T is an affordable, sliding messaging phone, which would appeal to the budget-minded. The phone comes with a dedicated shortcut button to allow text, instant or e-mail messaging. Available in Red/White, Apple Green/Black, Blue/Black and a Red/Black version, the Samsung Propel supports AT&T Mobile Music with downloads from Napster Mobile and eMusic Mobile, XM Radio Mobile, and MusicID song recognition service.
Technical Specifications: A 1.3-megapixel camera with video capture, 2.2-inch display, vertical-sliding QWERTY keyboard, stereo Bluetooth, a microSD memory card slot with support of up to 8GB.
Bill Ogle, Chief Marketing Officer of Samsung Mobile, cited:
The Propel is a stylish way to stay connected. With a full QWERTY keyboard, multimedia features and four color options, this handset has something for everyone.
Pricing and Availability: The Propel will be available starting Oct. 25th for $79.99 with a two-year contract and rebate.