Target Customers: Baby boomers and seniors.
Doro, the IDEA award-winning Swedish handset design company, has now officially unveiled mobile phones designed by experts in ergonomics and in communications technology. These mobile phones have been rolled out to meet the requirements of people seeking design minimalism and functionality. The two Doro handsets available in U.S. are the palm-sized HandleEasy 330gsm and the HandleEasy 326i gsm that feature large display screens and keypads, so that seniors can use them with utmost ease. Doro HandleEasy 330 and 326i are the company’s first products to be made available in the U.S.
Tech Specs for HandleEasy 330gsm: High-contrast color screen, text messaging, FM radio, a variety of ringers, and a speakerphone.
Tech Specs for HandleEasy 326i gsm: Large keypad, four speed-dial buttons, a phone directory, a speakerphone, and a special coating for easy grip.
Pricing & Availability: Both the phones are available at all Centennial Wireless retail stores in six states. No word on pricing.
Via: Slashphone
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