When you develop an unprecedented device, packing it with hitherto many unthought-of features, the demand for the product is bound to the unprecedented. When Apple launched its first iPhone, its servers nearly crashed trying to handle the huge customer demand for the activation of the product. The same problem has once again revisited Apple after the launch of its 3G iPhone despite of efforts by the company to avoid the activation problem customers would face while trying to upgrade the product. Those who were trying to activate their new 3G iPhone and those who wanted to upgrade their old iPhone Apple had advised them to walk into the iPhone stores to activate their devices. However, salespersons were either oblivious of the advice or whatever was the reason, asked customers to go home and use their personal computers to download the software to activate the 3G iPhone. The result was as apprehended by Apple and its customers.
The volume of traffic was too much to handle and the Apple’s iTunes software crashed globally for several hours. The new 3G iPhone with all its apps are too tempting to avoid but if Apple is inept in handling the online traffic demand then it might cost the company dear sometime in the near future because given the competition it will not be long when we will have some more avatars of the 3G iPhone from the workshops of other smartphone makers.